SEO Audit & Schema Generator

Growth Tools Tool

Discover SEO gaps and implement structured data for better search visibility

Growth Tools Beginner 30 minutes
seoschemaoptimization

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Framework & Instructions

SEO Audit & Schema Generator Prompt

Discover SEO gaps and implement structured data for better search visibility

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🎯 What You'll Discover

You'll identify your biggest SEO opportunities and get specific schema markup that can boost your search rankings by 15-30%. This matters because most businesses miss easy SEO wins that could drive 2-3x more organic traffic without spending money on ads.

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📊 Data Sources to Check

Website Analytics:

  • Google Analytics (Acquisition > Organic Search)
  • Google Search Console (Performance tab)
  • Your website's current pages and content

    Technical SEO:

  • Your website's source code (right-click > View Source)
  • Google PageSpeed Insights
  • Your current meta titles and descriptions

    Competitor Intelligence:

  • Top 3 competitors' websites
  • Their schema markup (view source on their pages)
  • Their search rankings for your target keywords

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    📝 Data Collection Steps

    Step 1: SEO Foundation Audit (10 minutes)

  • Check your top 10 pages in Google Search Console
  • Note which pages get clicks vs. impressions
  • List pages with good impressions but low click-through rates
  • Identify your top 5 target keywords

    Step 2: Technical SEO Check (10 minutes)

  • Run your homepage through Google PageSpeed Insights
  • Check if your pages have meta descriptions (view source)
  • Look for existing schema markup on your key pages
  • Note any obvious technical issues (slow loading, mobile issues)

    Step 3: Competitor Schema Analysis (10 minutes)

  • Visit your top 3 competitors' websites
  • View source on their key pages and search for "schema" or "application/ld+json"
  • Note what types of schema they're using (Organization, Product, FAQ, etc.)
  • Check their meta titles and descriptions

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    🧠 Analysis Questions

    SEO Opportunity Analysis:

  • Which pages have high impressions but low clicks? (CTR optimization opportunity)
  • What keywords are you ranking 6-20 for? (quick win opportunity)
  • Which of your best pages lack meta descriptions? (easy fix)
  • Where are competitors using schema that you're not?

    Schema Markup Priorities:

  • Do you have an FAQ section that could use FAQ schema?
  • Are you a local business that needs Local Business schema?
  • Do you have products/services that need Product schema?
  • Should you implement Organization schema for brand recognition?

    Content Gap Identification:

  • What keywords do competitors rank for that you don't?
  • Which of your pages could be optimized for better search intent match?
  • What content types are missing from your top-performing pages?

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    ⚡ Action Items

    Immediate Fixes (This Week):

  • Add Missing Meta Descriptions: Write compelling 155-character descriptions for your top 10 pages
  • Implement Basic Schema: Add Organization schema to your homepage
  • Optimize High-Impression Pages: Improve titles and content for pages with low CTR
  • Fix Technical Issues: Address any critical speed or mobile issues found

    Quick Wins (Next 30 Days):

  • Content Optimization: Create content targeting keywords you rank 6-20 for
  • Schema Expansion: Add Product, Service, or FAQ schema to relevant pages
  • Internal Linking: Link related pages to boost topical authority
  • Competitor Gap Analysis: Create content for high-value keywords competitors rank for

    Expected Results:

  • 20-40% improvement in click-through rates from search
  • 15-25% increase in organic traffic within 2-3 months
  • Better search result appearance with rich snippets
  • Improved local search visibility (if applicable)

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    Complete this audit in 30 minutes and implement the action items to see measurable SEO improvements within 30 days.

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