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Service

Most consultants hand you a deck.
I hand you the working system.

Strategic Growth Operator. 90 days from zero to a working growth engine, built by the person who pitched it.

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Service
GTM & growth systems
Timeline
90 days
Team
One senior operator
Starts with
Customer research
Capacity
3 clients per quarter

Why 90 days

Ninety days is not a marketing timeline. It is a constraint, and it matches how early-stage companies actually live: in quarters, not annual retainers. The constraint forces sequence - research the buyer, build the measurement, place the channel bets, hand over what works. An open-ended retainer removes that pressure, which is why agencies love them and why the work expands to fill the contract. A deadline I cannot move does the opposite. It forces me to find the shortest path to the thing that actually matters, and to leave behind something your team can run without me. The engagement is designed to end. That is the point of it.

The 90-day process

Launching campaigns is easy.
Building your first engine isn't.

Four phases, twelve weeks, in this order every time. Research comes first, because everything downstream gets built from what buyers actually say.

01 / Research

ICP & Market Mapping

Weeks 1-2. Before anything gets built, we find out who actually buys and why. For pre-PMF teams this is the whole foundation. For teams with an engine already running, the same work doubles as the audit: it exposes exactly where the current one leaks.

  • - Up to 24 customer interviews across target segments
  • - Positioning and the wedge you can own, in the words buyers use
  • - Competitor and channel landscape mapping
  • - For existing engines: full funnel and attribution audit
  • - A plan ranked by revenue impact, not effort

02 / Build

Measurement & Funnel

Weeks 3-6. Tracking before spend, always. Then the funnel itself: offer, page, follow-up, CRM. Everything instrumented, so the channel decisions in phase three run on data instead of opinion.

  • - Attribution and server-side tracking installed first
  • - Offer and landing page built from the interview language
  • - Follow-up and nurture automation deployed
  • - CRM, routing, and lead scoring stood up

03 / Validate

Channel Bets

Weeks 7-10. Small structured tests across the likeliest channels: outbound, paid, content, partnerships. Losers die in weeks, not quarters. The first channel that repeats gets the budget.

  • - Kill criteria agreed before each test starts
  • - Weekly readouts wired to pipeline, not clicks
  • - Budget flows to what repeats
  • - The winning channel documented as a playbook

04 / Hand off

Team Enablement

Weeks 11-12. The part most consultants skip, because dependency pays better than handoff. The goal is systems that outlast the engagement.

  • - Your team trained on every system built
  • - Full process documentation and dashboards live
  • - Metrics agreed in writing before week 1

What I do

An engine has a lot of moving parts.
I build every one.

Not a menu to pick from. These are the parts of the engine, and the audit decides which of them yours is missing.

Customer & ICP Research

Up to 24 interviews per engagement. The words buyers actually use, the pains under the obvious ones, and the wedge no competitor can claim. Everything else gets built from this.

Story & Messaging

Most companies cannot explain why anyone should care. I find the one thing you can genuinely own, then write it into every place a buyer meets you.

Paid Marketing

Google, Meta, LinkedIn, and the rest, structured around your economics instead of the platform's recommendations. Every dollar mapped to pipeline, not clicks.

AI Search & ChatGPT Ads

Buyers ask ChatGPT, Perplexity, and Gemini before they ever Google. I make sure the answer is you, across the organic answers and the ad inventory inside them.

Landing Pages & CRO

You work hard for the click and then lose it on the page. I rebuild the page around the decision the visitor is actually making, then test it against the old one.

B2B Outbound

ICP defined by an operational threshold, not a firmographic filter. Public directories as the seed list, not bought data. A real audit artifact as the opener, not a template. Measured in qualified sales conversations, not sends.

Attribution & Measurement

Server-side tracking, multi-touch attribution, and reporting wired to revenue. I will not spend on a channel I cannot measure.

RevOps & Automation

Lead scoring, routing, follow-up, and the handoffs between them. The work that quietly loses deals when nobody owns it.

Team Enablement

Documentation, training, and dashboards, so the system keeps running after I leave. The goal is your team owning it, not calling me.

How the work gets done

Most consultants cannot build.
That's the whole difference.

When a job needs server-side conversion tracking, a Python script to crunch campaign data, a scraper, or a scanner, I write it. That day. No dev ticket, no waiting on a queue, no scoping call about whether it is possible. Twenty years of writing JavaScript, Python, PHP, and SQL is why the systems I hand you exist instead of living in a slide.

The free tools on this site are the same thing, built in public.

Try the free tools

Results

The methodology works. Here's the proof.

Real engagements, real numbers, anonymized by industry and stage. Pick one and see exactly how it went.

A speech-to-speech AI lab with a breakthrough model and zero go-to-market.

0 → 2

Design partners signed pre-launch

24

ICP interviews before a line of copy

The challenge

Deep research talent, no GTM function. No ICP, no positioning, no pipeline, and a launch window closing. The product was ahead of the story, which is what pre-PMF usually looks like from the inside.

What I did

  • - 24 ICP interviews across target segments
  • - Positioning and narrative built from the interview language
  • - Design-partner outreach and pipeline built from zero

Results

  • - 2 design partners signed before launch
  • - A validated ICP and story the team still runs on
  • - A GTM function where there was none

Programs

Two ways to start.

Most engagements start with the call and go straight into the build. The diagnostic exists for teams that want the picture first.

01

Growth & Revenue Diagnostic

A standalone teardown of what you have now. Running an engine already? You get the leak map. Still pre-PMF? You get the ICP and channel-bet map instead.

  • - Where the engine leaks, and why - or where to place your first bets
  • - A fix list ranked by revenue impact
  • - Loom walkthrough, no slide deck
  • - Yours to keep, whether or not we work together

Delivered in 5-7 days

The fastest way to find out whether the rest is worth doing.

See what's included →

02

90-Day GTM & Growth Intensive

Everything in the diagnostic, plus I build the fixes, ship them, and hand them over.

  • - The full engine: research, measurement, funnel, channel
  • - Your team trained and the systems documented
  • - Metrics agreed in writing before week 1
  • - You own everything I build

90 days, end to end

Most requested. Three clients a quarter, so the calendar is the constraint.

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Not sure which fits? How to choose a growth consultant.

FAQ

Questions, answered.

Everything teams ask before handing over the growth engine. Still stuck? We're one conversation away.

You're one person. How is that better than an agency?

An agency sells you a senior pitch and staffs the work with juniors. I am the person in the pitch and the person doing the work. No account manager in between, no handoff to a team you have not met, no dev queue. When a job needs server-side tracking or a script, I write it that day. The tradeoff is real: I take 3 clients a quarter, so my calendar is the constraint.

We're still looking for product-market fit. Can you help?

This is the work I love most. Before PMF the job is not optimization, it is discovery: customer interviews until the wedge shows itself, a story buyers repeat back to you, and small channel bets to find the first repeatable path. On a recent engagement with a frontier AI lab, that meant 24 ICP interviews and 2 design partners signed before launch.

What is included in the 90-day growth plan?

Customer and ICP research, measurement and funnel build, structured channel validation, and team training so the systems outlast the engagement.

Is there a smaller way to start than the 90-day intensive?

Yes. The Growth & Revenue Diagnostic is a standalone audit delivered in 5-7 days, giving you a prioritized fix list before committing to the full engagement. The report is yours either way, and plenty of teams take it and run the fixes themselves.

How do you work with our team?

I'm flexible: I can work siloed on my own, embed alongside your team, lead and train your team, or bring in my own team. Usually I'm brought in for special projects based on scope and specs.

How many clients do you manage concurrently?

A maximum of 3 clients per quarter, to ensure dedicated focus.

How does the guarantee work?

We set the metrics and timeline in writing before week one, so success is defined by both of us at the start rather than argued about at the end. If day 90 arrives and the number has not, day 90 is a checkpoint, not an exit. I finish what I scoped.

Ready when you are

Let's fix your growth engine.

Book a diagnostic call. If it's not a fit, I'll tell you.

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From MIMR Growth Lab

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