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MIMR Growth Lab

Strategic Growth Operator

Most growth consultants give you strategy decks.
I give you working systems.

90-day GTM intensive for startups building their first growth engine.

Book Diagnostic Call
Engagement
90-day intensive
Team
One senior operator
Starts with
Customer research
Experience
15+ years
Capacity
3 clients per quarter

Why I work this way

Most consultants optimize growth engines that already exist. Before product-market fit there is no engine to optimize, and no playbook to run. The work is different: talk to buyers until the wedge shows itself, build measurement before spending a dollar, place small channel bets, kill the losers fast, and make the first winner repeatable. Which is why I do not run campaigns. I build growth engines from zero - and fix the ones that leak.

Who this is for

Sound familiar?

If two or more of these are true, the problem is not effort. The engine does not exist yet.

01 / The silence

You launched. Nobody came.

The product works and the demo lands, but every channel you try feels like shouting into a void.

02 / The guess

Every channel bet costs a month

Ads, content, outbound, partnerships. Each test burns weeks and cash, and you still cannot tell which one deserves the next dollar.

03 / The bottleneck

Every deal still runs through you

Founder-led sales got you the first customers, but nothing about it repeats without you in the room.

04 / The gap

Nobody on the team has done zero-to-one growth

They are good at their jobs. Finding the first repeatable path to customers is just a different job.

These are the problems I solve. Here's how.

Already past PMF with an engine that leaks? Same discipline, different starting point - the case studies below cover both.

The methodology

A first growth engine isn't luck.
It's sequenced.

Four phases across 90 days. Research the buyer, build the measurement, validate the channel, hand it over.

01 / Research

ICP & Market Mapping

Up to 24 customer interviews before anything gets built. We find who actually buys, the words they use, and the wedge no competitor can claim.

02 / Build

Measurement & Funnel

Tracking before spend, always. Then the first funnel: offer, page, follow-up. I do not spend on channels I cannot measure.

03 / Validate

Channel Bets

Small tests across the likeliest channels. Losers die in weeks, not quarters. The first channel that repeats gets the budget.

04 / Hand off

Team Enablement

Your team trained, the systems documented, dashboards live.

What you get

Systems that work without you.

Three tracks, one engagement. Which ones you need is what the audit decides.

Service I

GTM From Zero

ICP research, positioning, the first funnel, and the first repeatable channel. For teams still validating what to sell and who buys it.

Learn more ↗

Service II

Growth Systems Rebuild

Conversion leaks closed, attribution installed, follow-up automated, lead scoring built from your own closed-won data. For engines that exist and leak.

Learn more ↗

Service III

Team Enablement

Your team trained on every system, processes documented, dashboards stood up. You keep running it after I leave.

Learn more ↗

Results across client engagements

0→210K

Organic visits/month, from zero

10x

Qualified leads

40%

CAC reduction

Figures from individual engagements, not averages across all clients. Organic growth and lead figures from an 18-month professional services engagement. CAC figure from the engagements detailed below.

Results

Proof, not promises.

Real engagements, real numbers, anonymized by industry and stage. Pick one and see exactly how it went.

A speech-to-speech AI lab with a breakthrough model and zero go-to-market.

0 → 2

Design partners signed pre-launch

24

ICP interviews before a line of copy

The challenge

Deep research talent, no GTM function. No ICP, no positioning, no pipeline, and a launch window closing. The product was ahead of the story, which is what pre-PMF usually looks like from the inside.

What I did

  • - 24 ICP interviews across target segments
  • - Positioning and narrative built from the interview language
  • - Design-partner outreach and pipeline built from zero

Results

  • - 2 design partners signed before launch
  • - A validated ICP and story the team still runs on
  • - A GTM function where there was none

FAQ

Before you book a call.

What founders actually ask. Still stuck? We're one conversation away.

You're one person. How is that better than an agency?
An agency sells you a senior pitch and staffs the work with juniors. I am the person in the pitch and the person doing the work. No account manager in between, no handoff to a team you have not met, no dev queue. When a job needs server-side tracking or a script, I write it that day. The tradeoff is real: I take 3 clients a quarter, so my calendar is the constraint.

We're still looking for product-market fit. Can you help?
This is the work I love most. Before PMF the job is not optimization, it is discovery: customer interviews until the wedge shows itself, a story buyers repeat back to you, and small channel bets to find the first repeatable path. On a recent engagement with a frontier AI lab, that meant 24 ICP interviews and 2 design partners signed before launch.

What types of businesses do you work with?
Two kinds. Early-stage startups building their first growth engine, often before product-market fit, where the work is research, positioning, and the first repeatable channel. And B2B or service businesses whose existing engine leaks, where the work is finding and fixing what is broken.

Is there a smaller way to start than the full intensive?
Yes. The Growth & Revenue Diagnostic is a standalone audit delivered in 5-7 days. You get a prioritized fix list, or for pre-PMF teams an ICP and channel map, before committing to anything bigger. Plenty of teams take the report and run it themselves.

Why choose a 90-day program?
A focused 90-day timeline lets us implement changes quickly and measure effectiveness without long-term commitment.

How do you work with our team?
I'm flexible: I can work siloed on my own, embed alongside your team, lead and train your team, or bring in my own team. Usually I'm brought in for special projects based on scope and specs.

What happens if we miss the agreed metrics?
We set them in writing before week one, so there is nothing to argue about later - for an early-stage engagement that might be design partners signed or a channel validated, for a scaling one it is usually pipeline. If day 90 arrives and the number has not, day 90 is a checkpoint, not an exit. I finish what I scoped.

Ready when you are

Let's fix your growth engine.

Book a diagnostic call. If it's not a fit, I'll tell you.

Book Diagnostic Call