A broken growth funnel wastes money and time. Leads come in but die between stages. You don’t know which channels convert. Follow-up is manual or missing. Here’s how to fix it.
Step 1: Find where the funnel breaks
Audit each stage:
- Awareness: Are you reaching the right people? Is messaging aligned to their pain?
- Consideration: Do visitors understand your offer? Is the landing page clear?
- Conversion: Where do signups or demo requests drop? Is the form or flow too heavy?
- Post-demo / post-contact: Do leads get follow-up? How fast? Is it automated?
- Close: What % close? Why do deals lose? (Pricing, timing, competitor, no champion?)
Common leak points: no attribution, slow or no follow-up, wrong offer for the audience, and broken tracking (conversions not firing).
Step 2: Fix attribution first
If you can’t measure, you can’t fix. Before changing creative or messaging:
- Install proper conversion tracking (GA4, server-side where needed)
- Map the full journey: channel → landing → signup → demo → close
- Calculate CAC and conversion by stage and by channel
Once you know where people drop, you can fix that stage.
Step 3: Plug the leaks
Based on the audit:
| Problem | Fix |
|---|---|
| Leads die post-demo | Automated nurture, sales sequences, MQL scoring |
| No follow-up | CRM workflows, email/SMS sequences |
| Wrong audience | Refine targeting, ICP, messaging |
| Slow response | Automated routing, SLAs, templates |
| Tracking gaps | Conversion API, UTM and event setup |
Step 4: Automate and hand off
Build systems that run without you:
- Automated lead scoring and routing
- Follow-up sequences (email, SMS if relevant)
- Dashboards for funnel health
- Playbooks and documentation for your team
For service businesses, positioning and trust matter as much as funnel mechanics.
Step 5: Test and iterate
Track conversion by stage. Run small experiments (messaging, sequences, landing pages). Double down on what works, cut what doesn’t.
A 90-day growth intensive can rebuild your funnel, install attribution, add automation, and hand it off. Book a diagnostic call to see if it’s a fit. Or use free funnel and GTM tools to start.