Market Analysis

Market Research Tool

Comprehensive assessment of market context and positioning opportunities

Market Research Advanced 35-45 minutes
marketresearchpositioning

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Framework & Instructions

Market Analysis Tool

What This Tool Does

The Market Analysis Tool provides a comprehensive assessment of your market context, competitive landscape, and positioning opportunities. Get data-driven insights to inform your go-to-market strategy, product decisions, and competitive positioning.

How to Use This Tool

  • Input your market context
  • Run the market analysis
  • Get your market strategy
  • Implement positioning

    Input Fields

  • Business Name: [companyname]
  • Product Category: [marketcategory]
  • Target Market: [primarymarketsegment]
  • Current Positioning: [howyoupositionyourself]
  • Key Competitors: [mainalternatives]

    Analysis Framework

  • Market overview assessment
  • ICP analysis
  • Pain point validation
  • Competitive landscape mapping
  • Positioning strategy

    Example Output

  • Your market analysis shows clear opportunities with validated pain points and competitive advantages.

    Implementation Checklist

  • [ ] Conduct customer interviews
  • [ ] Map competitive landscape
  • [ ] Validate pain points
  • [ ] Develop positioning strategy
  • [ ] Test positioning messages
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