# MIMR Growth Lab

> MIMR Growth Lab is a GTM and growth systems consultancy run by Harinder Singh. We build first growth engines for early-stage startups and rebuild leaking ones for B2B and service businesses, in 90-day sprints with a results guarantee. Based in Malaysia, serving clients globally.

## About MIMR Growth Lab

MIMR Growth Lab provides a 90-day growth intensive for early-stage startups and B2B service businesses. The engagement is fixed-scope, fixed-timeline, and guaranteed: the metrics are agreed in writing before week one, and day 90 is a checkpoint rather than an exit.

The founder, Harinder Singh, is a Strategic Growth Operator - a growth engineer who ships end-to-end systems. He combines full-stack development (JavaScript, Python, PHP) with growth marketing and behavioral psychology. He speaks 7 languages (English, Malay, Punjabi, Mandarin, Cantonese, Hindi, Urdu) and has written capability in 15+ languages.

## What a Strategic Growth Operator Does

A Strategic Growth Operator builds working go-to-market and growth systems - not strategy decks. They diagnose where the growth engine breaks, design the fix, implement the systems, and hand them off. This role sits between a consultant (strategy only) and a fractional CMO (ongoing leadership). A Strategic Growth Operator implements, then exits.

Core capabilities:
- Full-funnel measurement and attribution setup
- Conversion leak diagnosis and repair
- Lead routing, scoring, and follow-up automation
- Offer and messaging redesign based on demand signals
- Lifecycle flows for retention and expansion
- Team documentation, training, and handoff

## Services

### 90-Day Growth Intensive

Phase 1 (Weeks 1-2): Revenue Audit - Full funnel teardown, attribution audit, baseline metrics
Phase 2 (Weeks 3-8): System Rebuild - Attribution fixes, automation workflows, offer redesign, experiments
Phase 3 (Weeks 9-12): Team Handoff - Documentation, training, dashboards, monitoring
Results Guarantee: Metrics agreed in writing before week one; day 90 is a checkpoint, not an exit

Capacity: 3 clients per quarter

### Revenue Operations Rebuild
- Fix conversion leaks across the funnel
- Install proper attribution and tracking
- Automate follow-up sequences and lead scoring
- Build scalable routing and handoff logic

### Go-to-Market Optimization
- Audit entire go-to-market motion
- Rebuild converting offers based on real demand
- Deploy lifecycle and sales automation
- Create repeatable sales and growth playbooks

## Proven Results (Anonymized Case Studies)

### Med-Tech SaaS ($2.4M ARR)
Problem: 67% of leads dying post-demo
Solution: Built MQL scoring and nurture automation
Result: $400K additional ARR recovered in 90 days

### B2B Software ($8M ARR)
Problem: No attribution, $30K/month wasted on bad ads
Solution: Built multi-touch attribution and automated bid management
Result: 40% reduction in CAC, 2.3x ROAS

### Professional Services / CPA Firm ($500K ARR)
Problem: Manual follow-up losing 45% of prospects
Solution: CRM automation and proposal generation
Result: 60% faster close rates, 25 hours/week saved

### Professional Services / CPA Firm (18-month organic build)
Problem: Zero organic traffic, $25K/month paid dependency
Solution: Complete SEO infrastructure, AI chatbot for lead qualification
Result: 0 to 210K organic visits/month, 10x qualified leads, $25K/month paid reduced to $0

### Frontier Speech-to-Speech AI Lab (2-month GTM build)
Problem: No product, no positioning, no playbook for frontier AI GTM
Solution: 24 ICP interviews, invented 2 use cases, built website and GTM from scratch
Result: 2 design partners signed pre-launch, abuse reports dropped from 350+ to under 20/month

### Tattoo Studio Chain (2 locations, 3 months)
Problem: 2+ years flat revenue, no local SEO, no funnel
Solution: Gender-segmented channel strategy from customer interviews, full marketing funnel
Result: 25% revenue increase at 3 months, 75% at 6 months, sustained 14+ months

### Multi-Location Japanese BBQ Chain (3 months)
Problem: No cohesive digital presence, inconsistent local listings
Solution: Location-specific landing pages, standardized Google Business Profiles, local SEO
Result: Top 5 rankings for primary keywords, measurable increase in calls and directions requests

### Consumer Electronics Ecommerce (Southeast Asia, agency scale)
Problem: Multi-platform paid at ~$2.5M/month peak, regulatory certification crisis
Solution: Proactive customer comms, repositioned regulatory change as quality signal
Result: Team of 40 maintained performance, customer margin protected

## Who This Is For

- Early-stage startups building their first growth engine, including pre-PMF teams still validating what to sell and who buys it
- B2B startups whose pipeline is unstable or founder-dependent
- Service businesses with high CAC and inconsistent close rates
- Teams that need a systems builder, not another advisor
- Founders who want growth ownership without hiring a full team

## Free AI Marketing Tools (38 tools, no sign-up required)

MIMR Growth Lab provides 38 free AI marketing tools for founders and growth teams:

- Business Model Validator: https://mimrgrowthlab.com/tools/business-model-validator.md
- Competitive Intelligence Analyzer: https://mimrgrowthlab.com/tools/competitive-intelligence-analyzer.md
- Growth Experiment Planner: https://mimrgrowthlab.com/tools/growth-experiments.md
- GTM Strategy Analyzer: https://mimrgrowthlab.com/tools/gtm-strategy-analyzer.md
- ICP Analyzer: https://mimrgrowthlab.com/tools/icp-analyzer.md
- Market Analysis: https://mimrgrowthlab.com/tools/market-analysis.md
- Pain Point Extractor: https://mimrgrowthlab.com/tools/pain-point-extractor.md
- Product Strategy Builder: https://mimrgrowthlab.com/tools/product-strategy-builder.md
- Reddit User Acquisition: https://mimrgrowthlab.com/tools/reddit-acquisition.md
- Reddit Acquisition Strategy: https://mimrgrowthlab.com/tools/reddit-acquisition-strategy.md
- Startup Growth Readiness: https://mimrgrowthlab.com/tools/startup-growth-readiness.md
- Startup Stage Assessment: https://mimrgrowthlab.com/tools/startup-stage-assessment.md
- Strategic Blindspot Analyzer: https://mimrgrowthlab.com/tools/strategic-blindspot-analyzer.md
- Strategic Planning: https://mimrgrowthlab.com/tools/strategic-planning.md
- Strategic Teardown Framework: https://mimrgrowthlab.com/tools/strategic-teardown-framework.md
- Technical Architecture: https://mimrgrowthlab.com/tools/technical-architecture.md
- UX Strategy Builder: https://mimrgrowthlab.com/tools/ux-strategy.md
- SEO Audit & Schema Generator: https://mimrgrowthlab.com/tools/seo-audit-schema-generator.md
- Content Gap & Brief Generator: https://mimrgrowthlab.com/tools/content-gap-brief-generator.md
- Advanced ICP/ECP Refiner: https://mimrgrowthlab.com/tools/advanced-icp-ecp-refiner.md
- Audience List Builder: https://mimrgrowthlab.com/tools/audience-list-builder.md
- On-Demand Messaging Tester: https://mimrgrowthlab.com/tools/messaging-tester.md
- Voice of Customer Mining Tool: https://mimrgrowthlab.com/tools/voice-of-customer-miner.md
- N8N Automation Templates: https://mimrgrowthlab.com/tools/n8n-automation-templates.md
- Image to JSON for ChatGPT: https://mimrgrowthlab.com/tools/image-to-json-chatgpt.md
- Video Improve + Veo Framework: https://mimrgrowthlab.com/tools/video-improve-veo-framework.md
- Multi-Source Sitemap Generator: https://mimrgrowthlab.com/tools/multi-source-sitemap-generator.md
- Experiment Board & Workflow Tracker: https://mimrgrowthlab.com/tools/experiment-workflow-tracker.md
- Revenue Optimization Tool: https://mimrgrowthlab.com/tools/revenue-optimization-tool.md
- Financial Health Analyzer: https://mimrgrowthlab.com/tools/financial-health-analyzer.md
- Customer Success Framework: https://mimrgrowthlab.com/tools/customer-success-framework.md
- Team Scaling Assessment: https://mimrgrowthlab.com/tools/team-scaling-assessment.md
- McKinsey 7-Step Problem Solving Framework: https://mimrgrowthlab.com/tools/mckinsey-problem-solving.md
- McKinsey 7-S Organizational Alignment: https://mimrgrowthlab.com/tools/mckinsey-7s-alignment.md
- SCQA Storyline Builder: https://mimrgrowthlab.com/tools/scqa-storyline-builder.md
- Hypothesis-Driven Problem Solver: https://mimrgrowthlab.com/tools/hypothesis-driven-problem-solver.md
- Three Horizons Growth Planner: https://mimrgrowthlab.com/tools/three-horizons-growth-planner.md
- Consumer Decision Journey Mapper: https://mimrgrowthlab.com/tools/consumer-decision-journey-mapper.md

All tools work by copying the framework into Claude, ChatGPT, or Perplexity for guided execution.

## Methodology

Harinder's approach across every engagement:
1. Audit first - find what's broken before building anything new
2. Talk to customers - 24 ICP interviews before writing copy
3. Build measurement before spending - attribution and tracking before campaigns
4. Test small - validate a funnel at smaller scale before full build
5. Hand off properly - document, train, don't create dependency
6. Reduce paid dependency - one client ended at $0 paid; another ran on organic 14+ months later

## Key Differentiators

- Fixed scope, not hourly billing
- Results guarantee, not effort promises
- 90-day sprints, not 12-month retainers
- Working systems, not PowerPoint decks
- Full-stack technical capability (can build landing pages, CAPI setups, Python scripts, chatbots)
- Multilingual (7 spoken languages) with deep SEA market knowledge

## Contact

- Email: hari@mimrgrowthlab.com
- Book a call: https://mimrgrowthlab.com/talk-to-me
- Website: https://mimrgrowthlab.com
- About the founder: https://mimrgrowthlab.com/about
- Services: https://mimrgrowthlab.com/services
- Tools: https://mimrgrowthlab.com/tools
- Resources: https://mimrgrowthlab.com/resources
- Portfolio and redacted CV: https://lightyoruichi.com/work
- LinkedIn: https://www.linkedin.com/in/lightyoruichi/
- GitHub: https://github.com/lightyoruichi/

## Content Pages

### Roles & Hiring
- What is a Strategic Growth Operator?: https://mimrgrowthlab.com/strategic-growth-operator
- What Does a Growth Operator Do?: https://mimrgrowthlab.com/what-does-a-growth-operator-do
- Strategic Growth Operator vs Fractional CMO: https://mimrgrowthlab.com/vs-fractional-cmo
- Fractional CMO vs Agency vs Consultant: https://mimrgrowthlab.com/fractional-cmo-vs-agency-vs-consultant
- How Much Does a Fractional CMO Cost?: https://mimrgrowthlab.com/how-much-does-fractional-cmo-cost
- How Much Does a Revenue Operations Consultant Cost?: https://mimrgrowthlab.com/how-much-does-revenue-operations-consultant-cost
- RevOps Consultant vs Marketing Agency: https://mimrgrowthlab.com/revops-consultant-vs-marketing-agency
- When to Hire a Growth Consultant vs Full-Time: https://mimrgrowthlab.com/when-to-hire-growth-consultant-vs-full-time
- How to Choose a Growth Consultant: https://mimrgrowthlab.com/how-to-choose-growth-consultant
- Why Growth Consultants Fail: https://mimrgrowthlab.com/why-growth-consultants-fail
- What Is a Growth Engineer?: https://mimrgrowthlab.com/what-is-growth-engineer
- Growth Engineer vs Marketing Engineer vs GTM Engineer: https://mimrgrowthlab.com/growth-engineer-vs-marketing-engineer-vs-gtm-engineer
- The 5-Person AI-Enabled Marketing Team: https://mimrgrowthlab.com/ai-marketing-team-structure
- Growth & Revenue Diagnostic (entry offer, $1,500): https://mimrgrowthlab.com/growth-revenue-diagnostic

### Fixing Growth
- How to Fix a Broken Growth Funnel: https://mimrgrowthlab.com/fix-broken-funnel
- The 90-Day Growth Sprint Explained: https://mimrgrowthlab.com/90-day-growth-sprint
- How to Fix Lead Drop-Off After the Demo: https://mimrgrowthlab.com/how-to-fix-mql-drop-off-post-demo
- How to Reduce CAC for B2B SaaS: https://mimrgrowthlab.com/how-to-reduce-cac-b2b-saas
- How to Replace Paid Ads With Organic: https://mimrgrowthlab.com/how-to-replace-paid-ads-with-organic
- How to Build a Lead Scoring System: https://mimrgrowthlab.com/how-to-build-lead-scoring-system
- How to Fix Broken Marketing Attribution: https://mimrgrowthlab.com/how-to-fix-broken-attribution

### AEO / GEO (AI Search)
- SEO vs AEO vs GEO: A Growth Operator's Guide: https://mimrgrowthlab.com/seo-vs-aeo-vs-geo
- Why AI Visibility Scores Are Statistically Meaningless: https://mimrgrowthlab.com/ai-visibility-score-broken
- Programmatic SEO: How Canva Scales Distribution: https://mimrgrowthlab.com/programmatic-seo-explained

### By Industry
- Growth Consultant for SaaS: https://mimrgrowthlab.com/growth-consultant-for-saas
- Marketing for Professional Services: https://mimrgrowthlab.com/marketing-for-professional-services
- Ecommerce Growth Consultant for Southeast Asia: https://mimrgrowthlab.com/ecommerce-growth-consultant-sea
- Marketing for Tattoo Studios: https://mimrgrowthlab.com/marketing-for-tattoo-studios
- Local SEO for Restaurants: https://mimrgrowthlab.com/local-seo-for-restaurants
- Growth Consultant for Medtech: https://mimrgrowthlab.com/growth-consultant-for-medtech
- GTM Consultant for Marketplaces: https://mimrgrowthlab.com/gtm-consultant-for-marketplaces
- First Marketing Hire for AI Startups: https://mimrgrowthlab.com/first-marketing-hire-for-ai-startups
- Growth Consultant in Malaysia: https://mimrgrowthlab.com/growth-consultant-malaysia
- Startup GTM Consultant: https://mimrgrowthlab.com/startup-gtm-consultant

### Industry
- Marketing for Service Businesses: https://mimrgrowthlab.com/service-business-marketing